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Posted by: Jason Siddall Category: Small Business, WooCommerce, WordPress Post Date: 4th Feb 2019

8 Reasons Why You Should Start an Online Shop

There are plenty of ways to do business online, far beyond simply pawning or selling used items on well-known buy and sell / classifieds sites. In fact, you can be your own boss and become an entrepreneur using the internet as your marketplace. By creating an online shop with WooCommerce, you can take control of your business whether it’s by selling handcrafted items that you’ve made from scratch, or reselling items for a profit.

Still not convinced? Here are 8 reasons why you should start an online shop using WooCommerce.

1. It’s easy to get started

With the abundance of business tools for all kinds of entrepreneurial endeavours out there, you’ll have no problem finding one that best suits the type of business you have in mind. eCommerce tools like WooCommerce, allow you to create an eCommerce site from scratch and has all the tools you need to run it.

2. Easy to manage

The most important part of your WooCommerce store is selecting your products. After that, the options available for getting set up online are endless. After choosing your platform, and getting set up, tools and online resources make running your online store straightforward from pricing through to monetary transactions and promotions all from the comfort of your own home.

With a powerful eCommerce platform such as WooCommerce, you have a full store owner’s toolkit at your fingertips to manage your products, promotions and orders for maximum effect.

3. Starting costs are very low

You don’t have to shell out valuable start-up budget for commercial space nor do you need to hire employees working 8 to 10 hours a day. As an online shop owner, you’ll only have to pay for the domain name and hosting account expenses when you’re just starting out. You can, of course, invest in tools to make your site run smoothly and more efficiently but even this will be far less costly than running an actual store.

4. 24 Hour Marketplace

While some fast food restaurants, grocery stores, and petrol stations manage 24-hour service, it is impossible for most businesses. That is, without the internet. A key benefit to having a WooCommerce website, is that your clients and prospects can read about your products and place orders at anytime— day or night. On regular business days or holidays. Imagine what being open 3-4 times longer could do for your business.

Even if you have a traditional offline services type business you can generate leads and inquiries while you are closed and follow-up with those prospects and customers once you open the next day.

5. Better Customer Support

The internet allows you to answer questions, give sales webinars, and solve customer problems – all without taking any of your time. Create a video, a product spec sheet or a FAQ (frequently asked question) section once, and you can direct clients to that information for years. Not only does it save you time, but you’ll be providing better service. Your clients and prospects are looking for specific information, such as:

  • Before they make a buying decision
  • To solve a problem with an existing purchase
  • Researching alternatives before making a buying decision

With an online presence you can give them just the information that they are looking for, and just when they are looking for it. This means less phone calls with technical questions and more sales.

Email marketing is one of the most effective ways to develop a relationship and increase sales.

6. Marketing your shop is fairly easy

Online marketing can be easily measured and fully optimised. With free online marketing tools and social media at your disposal, it would be fairly easy to market your products and get up to date feedback on your marketing strategies.

7. There are no location restrictions

An online store doesn’t restrict you to any one specific location. You can work from anywhere without having to worry about losing customers who can’t reach you because your business will be up and running online 24/7.

8. Follow up / future conversion

When someone walks out of a shop without purchasing, they may or may not return to buy. Online shopping works the same way and abandoned shopping carts are all too common. The difference is that online there are a variety of tools that allow you to remarket depending on what the customer might have viewed – the perfect way to bring people back to your site.


Whether you are new to eCommerce or considering moving to WooCommerce, at Counterweight Web Services we are perfectly equipped to assist you from setup through to training and marketing your site. Contact us today to find out how we can help you.

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